British TV personality Ashley James fronts the latest campaign for lingerie and swimwear brand Pour Moi, Designed For Me, Designed For Real Life.

James commented 'I know confidence can look so different depending on what stage of life you're in, and for so many women, it's something we're constantly rebuilding. I've always believed that we deserve to feel comfortable, supported and confident in our own skin. That's why this campaign with Pour Moi felt so natural to me. It's about celebrating all women and real experiences, not perfection'.